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Shoptalk’s Ambitious Mission to Connect the Commerce Community

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You’d be forgiven for expecting a new conference to try and temper expectations in its inaugural year.

Not Shoptalk and its founder Anil Aggarwal, though.

As he recently explained to Retailing Today, “Our mission is to be more than just an event… it’s to help create the definitive community of commerce innovators.” That ambition is backed up by Aggarwal’s history as founder and chairman of Money20/20 – the word’s biggest fintech conference – and the impressive agenda that Shoptalk has managed to put together.

Focusing primarily on C-suite level executives, speakers at Shoptalk include CEO’s from eCommerce stars like Casper, Dollar Shave Club and Bonobos in addition to representatives from some of the country’s biggest retail titans, commercial solutions and investors.

In an age of serious eCommerce distruption, Shoptalk wants become the home of “next-gen commerce”. While that’s a big ask, early indications are good and we’ll be on the ground to find out just what Aggarwal and Co have put together.

If you haven’t planned your trip out to the Aria yet, there are only 200 tickets left of the 2,400+ available to the public, so get your ticket soon!

Here are just a few of the sessions that have caught our eye:

Discovery Through Curation (Monday, 10:30–11:10am)

While we didn’t love Spring Bot, the first attempt at an eCommerce implementation of Facebook’s new bot initiative, we’re excited to hear more about the future of product curation and how retailers are working to guide consumers faced with choosing from an overwhelming number of products and sellers.

Driving Millennial Engagement with Content (Monday, 11:15–11:55am)

Anything with executive speakers talking about ‘millennials’ runs the risk of sounding like Steve Buscemi’s undercover cop from 30 Rock, but this panel featuring a former journalist, an entrepreneurial chef, and the CEO of one of eCommerce’s major brands has one of the best chances of getting it right that I’ve seen.

Driving Transactions on Mobile (Tuesday, 2:25-3:05pm)

Consumers are spending more and more time on mobile devices, but smartphone conversion rates continue to lag. In a bloated eCommerce world, a killer mobile strategy that actually gets users to convert is one of the few places that it’s still possible for retailers to get an advantage over their competitors.

Virtual and Augmented Reality Experiences in Retail (Tuesday, 3:10-3:50pm)

Most of the initial excitement around VR and AR has been about passive entertainment and videogames, but the technology has huge potential implications for how consumers use, view, find and try out potential purchases (one of the reasons Facebook shelled out $2 billion on Oculus). It’s also super cool.

 

Let us know what you’re looking forward to in the comments or on twitter!

Tags : conferenceecommerceretailShoptalk
Adil Wali

The author Adil Wali

Adil Wali is a serial entrepreneur and investor based in Silicon Valley and Seattle. He is currently Founder and CEO at FoxCommerce. He was previously Founder and Chairman at Crowd Interactive as well as Founder and CTO at ModCloth.

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